My chief complaint has always been that the USDA required packaging our product in plastic. I wanted to wrap it in white butcher paper, but they wouldn’t have it.
A side effect of having no true competition in the San Diego area is that everyone wants our product. This means we drive from kingdom come and back to service our customers making delivery. Sometimes our customer density doesn’t grow in correlation with customer breadth – meaning we have a few customers over a large geographical distance.
To keep environmental impact at a minimum I have always discouraging shipping our products in exchange for hand delivering to the customer.
A founding principle that I’ve insisted on from the beginning of our little company was an unwavering commitment to environmentally conscious principles of operation. Overnight shipping has been off the list for many years now – it was never the fuel consumption, Gas was being used in a FEDEX van if we had a box onboard or not (and we had to use petrol to get product to our customers anyway).
No, the main issue was contributing to our carbon footprint by using tons of non-biodegradable products to insulate our frozen meat during shipment only to shoulder our customers with the burden of guilt by tossing everything in landfills after their shipment arrived. Over the years we looked at Styrofoam, Glass-Packs and just about everything else you can imagine – but none of it fit the bill. So, I stuck to my guns and discouraged shipping as much as possible.
Recently, Marcia (our awesome Office Manager – shameless plug here!) ordered a frozen, free-range Turkey from a small farm back east. When it arrived the shipping instructions said the insulated foam inside was made from Corn Starch and was environmentally biodegradable. And could be rapidly dissolved in water!
So we now offer our product to a larger region, using a medium that is environmentally conscious and friendly at an extremely viable rate - sometimes as low as $12!
I know of no other company doing what we are, it’s the complete package – Organic Soy-Free Feeds, Free-Range, Grass-Fed and now Green Shipping… it’s our way of staying ahead of the curve, thanks for joining us.