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Lick'n Salt

10/13/2020

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Our Cows need salt.

They like it, and salt provides them an efficient way to uptake certain minerals no longer present in the biosphere.

Years ago, an abundance of minerals resided in the soils and plant life - today, they are all but gone. As the great western herd of 70 million bison moved over the vast landscapes of California, they would ebb and flow with the natural flora present.

Driven by taste, pressured by predators, the massive, heaving mass of Bulls, Cows and Calves would meander from site to site, uninhibited by your swimming pool or interstate 5.

Seasonal and geographical variations would permit rooting depths of the perennial grasses to forage deep within the crevices of ancient buried rocks and mine out minerals from eons ago. This, combined with the natural growth cycle would present various plants of diverse size, shape and color to the heard. Each individual inside the group would select its grazing requirements based upon need and metabolism. A wonderful and magnificent dance of give and take would result. Those not capable, or adapted to ferreting out the right plant, at the right time, with the right nutritional uptake would fall to predation and not reproduce. The cycle of life is far more efficacious, and might I add, brutal than our puny brains and opposing thumbs could ever be - nature is, if anything - a strict schoolmaster.

In today's world of modern Ranching, none of this is true.

The animals cannot roam freely, at least not to the extent they once did. They cannot cross from the pastures outside of your community, over the streets, past the grade school, behind your backyard BBQ, and near the coastal shrub plains to gobble up a snack of Arizona Bunch-grass for that boost of iron or copper they so desperately need. 

Conventional Ranchers - the majority of producers, today, do not salt correctly. The Cow must choose their nutritional uptake. When a Rancher puts out a salt block, it is usually what the Rancher thinks the Cow needs - the Cow cannot speak, so the husbandman must interpolate its needs - right?

Wrong - the Cow can speak, just not with words. 

In fact, nature speaks all the time, we just choose not to listen. 

Here is a short clip of how we manage and handle Salt on our Ranch (BTW - we are not conventional Ranchers if you haven't figured that out yet)​

By Douglas Lindamood

Chief piglet chaser, cattle wrangler and chicken whisperer - SonRise Ranch

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No Prophet is Accepted in his Hometown

4/18/2019

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Picture
​This week Eve and I are visiting Joel Salatin's Polyface Farm in Swoope, VA. 
 
Polyface is a legend in the integrity farm and food movement. Started by the Salatin family in the 1960s, Polyface became an organic, food freedom and teaching hub - long before organic was even a cool buzzword. 
 
Joel has authored over ten books, all aimed at helping turn the tide of the failed food and agriculture policy in the United States towards integrity, locally sourced small-farm success. His farm trains and equips the next generation of food freedom fighters on the East Coast. 
 
Our goal is to become the same hub of inspiration and teaching on the West Coast. Stay tuned for exciting developments in the next few years.
 
Like Polyface, SonRise Ranch cattle are fed only grass - a stark contrast to the industrial farming method used to produce 90% of all beef.

​Henry Ford is widely considered to have been the father of the assembly line method of production. With a predictable output and consistent product, his model "T" Ford became the first mass-produced automobile in history. This is a reductionist’s dream - defined inputs, predictability, and steady product. Who could ask for more?
 
The problem is, of course, that such a linear and parts-oriented approach works perfectly for any given mechanical object.

But not a biological one.

Cows were never created to be reared in a factory setting. They were never designed to be confined, to have consistent feed (called a TDR or "total daily ration") of measured corn day after day and never given freedom to roam on grass. 

How would you feel if I trapped you behind bars and fed you only oatmeal for breakfast, lunch and dinner? Every day, each day, for your whole life - you never move more than 100 feet and eat the same thing no matter what.

In human vernacular, we call this "prison."

This creates disease, poor muscle structure, harmful pathogen explosion and a host of other issues. ​So we took the 2.5 hour drive from Alexandria, VA, to Swoope, VA, to visit the legendary Polyface. For hours we passed by civil war battlefields, picturesque plantation homes on hundreds of acres, marching routes of Washington’s revolution army. Each site basked brilliantly in the full bloom of a remarkable spring day in the Shenandoah Valley. Rural Virginia is nothing like the West Coast. At nearly twice the annual rainfall of our brittle environment in San Diego County, water is both prolific and abundant. Flowing water is everywhere. Streams, beavers, dams. Farms are ubiquitous. The majority of restaurants are some variation of Farm-to-Table, and I don't mean in name only. They really are directly supplied by a farm. Polyface alone supplies over 30 of them. 


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A chalk board describing the local, artisanal food sourcing at a nearby restaurant
PictureTypical scene at Polyface Farm, Swoope, VA.

​As we approached Polyface in our awesome and formidable compact rental car, Eve and I both commented at nearly the exact time - Where are the rotational graziers? Where are the temporary electric fences, Cows groped in small compact grazing structures that cause perennial grasses to proliferate and grow in abundance (all the while sequestering 15% more carbon than unmanaged, continual, dispersed cattle on pasture)? Where are all the pastured chickens?

The hours soon gave way to minutes on the GPS estimate time for arrival.  By now for sure, there would be plenty of farms and ranches (we call them ranches on the West Coast, back east they call them farms) that replicated, modified and repeated Joel's practices.

I mean, really folks, here you are within a stone’s throw of the father of the environmentally friendly land stewardship movement of the 20th century and you’re running a confinement, factory chicken house with 35,000 hens living on top of each other and a manure lagoon to catch waste runoff!

To set an accurate context here, you must understand that Polyface is the Jerusalem of the clean food movement. Joel has been featured in numerous books, movies, and high profile articles. He is sought by theologians and earth lovers alike. His methods have been replicated across thousands of farms in the United States. The day we stopped by, he had just returned from a two-week speaking tour in Australia. His influence in our ranching methods alone has been legendary.

As we turned the final left onto Polyface’s drive, we passed a confinement dairy with perhaps 1500 cows. The bare land erosion was stifling. Cattle left to pasture, with no management or rotation, had denuded the grass to zero.
Zero - really... nothing was left. Precious topsoil was eroding downstream.

For over two hours, our senses were bombarded with poor land management. We were acutely aware of the lack of eco-friendly farming surrounding Polyface. It was astonishing. When we finally arrive on Joel's farm we exhaled with a deep sigh of "finally." His farm was teeming with life, from bugs to chickens. Life was everywhere, the grass was the deepest and most vibrant I had seen yet.

I guess the light shines brightest in the dark. The contrast was palpable. 

With neat, orderly equipment placed as we would on our ranch, it was readily apparent that this was a working farm. We were just two of 15,000 annual visitors from nearly 20 different countries. The nearest gas station is a substantial distance, groceries are even further, and we hadn’t seen more than a few vehicles in the last 20 minutes. The farm is remote by any standard. The hum of activity and birds chirping greeted us as we exited our car and headed for the Farm Store.

Following a brief visit to the farm store, we ventured out. Walking out past the car, I spotted Joel from a few hundred feet.
“Joel” – I shouted, as he turned and walked towards us. “We’ve come all the way from California to see you!”
“Well that’s great,” he replied in his quintessential southern drawl. After a short introduction, we explained, rather quickly, the impetus for starting our ranch. Eve’s autoimmune disease and the dearth of valuable, righteously cultivated, local foods. We told him of the inspiration he provided us when we first viewed FOOD INC, and of reading his books feverishly, so as to boot-strap our fledgling business into what SonRise is today.
​
After the monolog, I embarrassingly stammered out, “Sorry, I am probability keeping you from work.” He was fixated on our story, as if we were the only ones around that day. It was humbling, to say the least - he kept asking engaging questions.

“Actually, we’re filming a documentary here today,” gesturing towards the film crew that had been listening intently. “Why don’t you jump in the back of my truck and join us?”

Picture
Joel Salatin, founder and farmer at Polyface Farm being interviewed for an upcoming documentary
PictureDoug and Eve Lindamood at the entrance to Polyface Farm, Swoope, VA.
We traveled with Joel and the film crew in the bed of his truck up to the top of the farm, where the watershed and catchment ponds collect excess runoff from the mountain’s aquifer, supplying irrigation via gravity for a few thousand acres. It looked like a super-sized version of our Ranch. Innovation was everywhere. Healthy, well fed animals in plenty. Life was abundant.
​
What I hadn’t known, until later, was that Joel had only hours before disembarked from a 25-hour flight from Australia, a nation in desperate need of his counsel. He had been there for two weeks on a speaking tour. This film crew had booked their appointment four months in advance, and he was gracious enough to include an entire afternoon of his time with us.

I was stunned.

I soon learned that we held the same philosophy with respect to people and the leading of our hearts for our constituency. In a later conversation, I found him agreeing with me when I quipped that as integrity farmers our “greatest ability is availability” – a saying I am fond of teaching each person in our employ. Our people need answers, they need to be heard, and they need someone to take the time to focus on them, even if just for a moment, to see them through this difficult process of finding a food shed for their sustenance and healing.

Joel and I had a kindred spirit. For both of us, this was more than land stewardship, animal care and environmental engagement - it was a calling.
​
The day meandered on. Our conversation was rich and diverse. We shared our dreams with him. He offered only encouragement and insight. I don’t recall even a word of caution. His zeal for a food-freedom world and farms that honor creation was astonishing. In a short afternoon, we bonded. As Eve and I left, Joel jumped on a four-wheeler and made his way to a pasture with cows in it. He was checking the mineral lick for the cattle as we passed him in our car. We waved, he waved. After hours on a plane, hours of interviews, deep, thoughtful, meaningful conversation - his respite was to go check on the cows.

Kindred spirits indeed.

We reluctantly started the long journey back. Inspired and motivated, the same countryside greeted us in our return trip. This time I saw it differently. I was not saddened by the lack of regenerative and sustainable posture of the neighboring farms; Eve and I were too busy discussing the renewed hope and enthusiasm we had for SonRise. It may be true that no prophet is accepted in his hometown, but when you are the one who encountered the prophet – it doesn’t really matter. 

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Why are the Western States burning?

8/7/2018

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A heavy pall hangs in the air, visibility is down to a block or two while driving, and we haven't seen the sun for days. A few weeks ago in Southern Oregon, on a visit home, where Ranching first began for me, a record was set for the poorest air quality in the entire nation.

The Air Quality Index (AQI), used to measure smog and pollution, ticked up to 300+ in my little hometown. Hey, at least we made national news! 

This is the AQI range where mothers and the elderly are told to leave town. Folks are given masks at the local clinic for free and just about everyone you meet looks as if they've just finished a memorial service with puffy, red eyes.

As a young man, I well remember my first wildfire. It was in 1987 (I know, I just dated myself). My father, a Helicopter Logging Pilot for 30 years, was called off his logging assignment, to dump water on a wildfire near our hometown. The teams, both ground and air, extinguished the fire in a few days and returned to logging.

Back then, firefighting with a Helicopter was a narrow occupation. He was one of the first pilots trained for it - up to that point he had only used a "Bambi-Bucket" (the water tote under a helicopter) a few times in his whole career. It would be another two or perhaps three years before he would be ordered to fight his next fire.

By the time he retired, in the late 90's, fire fighting accounted for three quarters of the annual revenue for his company.  He often commented "we used to log these forests, now we get paid by the goverment when they burn"
​
"A forrest is a living ecosystem and must be pruned. Herbivores are natures vinedressers, remove them and the forest will cease to grow vibrantly, decay and expel carbon - keep it trimmed and it will sequester carbon"

​I've found a fascinating TEDTALK by Paul Hessburg on this subject. In about 15 minutes you too, can understand what is really happening.  
Here is where it gets interesting. The Native Americans actually lit fires...why?

​Well, I can tell you they weren't playing with matches. They intuitively knew that the Buffalo, their primary source of protein and central to their way of life, grazed in silvopasture - widely spaced trees interspersed with perennial grasslands. Thus, burning the forest served two purposes; first, this allowed the brush that had collected and dead trees since the last disturbance to be eliminated. 

Secondly, these wise stewards of the land (much wiser than their successors, I might add) understood the simple natural maxum - "death creates life".

Or, as America's favorite Farmer, Joel Salatin puts it "everything is either eating or being eaten"

Perennial grasses store their energy in their roots, below the surface. Annuals - crops that require plowing and planting, store energy in their seeds. A perennial has 2/3rds or more of its structure below ground and 1/3 above. Thus a wildfire would not destroy the perennial plant life, it would envigorate it. 

The opposite would be true of annual crops.

​Stay with me here - if I come and light your cornfield, an annual crop, on fire, you will lose all your stored energy in the ensuing inferno, much like Sampson did in the biblical book of Judges, when he lit a few foxes on fire and sent them running through the Philistines wheat fields. Have you ever uprooted a corn stalk? They are about foot deep.

​Not so with perennial grass. 

Now, with that in mind, take a look a this picture...
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Here I am standing next to some perennial grasses that were restored with proper cattle management using a holistic, regenerative, management intensive approach - in other words, we move the cattle daily, just like they would in nature due to predation pressure. These grasses stand as tall, or taller than I do - about 6 feet. If the subsurface structure is 2x the above surface structure, then the roots stretch nearly 12 feet below the topsoil. 

What pretell do plant roots do?

Bingo, they transport minerals and nutrients to the surface - something cattle can sense, seek out and love to eat.

In other words, the Native Americans were doing good - pruning, vine dressing, stewarding the land - with the ultimate end state of attracting large Herbivorous Grazers back into the silvopasture and feeding them with the richest, deeply-mined, subterranean minerals they could get, all transported for free by well meaning perennial grasses.

Those grasses were pressed into service by being burned, grazed or trampled. They followed their one true instinct - rebuild for further propagation. It's akin to lifting weights at the gym for you and me. And without the weights - the whole symbiotic system falls apart. Without the grazers, the plants don't propagate. They die and build up flammable fuels. Increasing carbon in the atmosphere.

Ok, now for the punchline. 

The Native Americans were unable to control their herds. They didn't have the benefit of portable water troughs, mobile electric fence and salt licks that can be moved from field to field. Most importantly, their herds were not trained - heck, they weren't even domesticated. They were at the mercy of the herd mentality - seeking safety from predation, better grass, deeper springs. It was up to the herd.

Not so, us.
Not modern man. 

We can control livestock with biomimicry. Yes, biomimicry (haven't heard that before have ya?) It means to copy nature. How? By using systems that impersonate the predator, like a portable electric fence, that delivers a harmless tickle to the back end of a Cow when it brushes up against the fence wire. Or, to entice the herd to move by offering  better feed, salt or water.

Move where, you say?

To an overgrown forest that needs trimmed before it erupts in a fiery inferno - that's where!

If cattle graze a forest they remove the undergrowth, the stuff that burns real hot and boils the sap in trees - killing them instantly. They trample the branches that have fallen, reducing the fast burn fuels and speeding up the carbon-cycle. On top of that, the cattle grow - yes - grow. 

Grow what?

Milk, meat, hide - all good stuff.

And at what cost?
Free.

In fact, opposite of free. Think about it. I told you my Dad's company earned three-quarters of all their revenue from fire-fighting in the late 90's. That was 12 Million dollars! And that was "back then". 

We are spending millions per hour fighting fires right now. This could all be done for free with good, properly trained cattle managers, and the correct eco-regenerative-carbon-sequestration-fire-prevention mentality from our forest management.

Why not?
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Clearing brush with Hogs

8/9/2016

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In our area of the Sierra Nevada Foothills a hideously invasive plant referred to as Scotch broom invades nearly every inch of open space.  This dominate species has no natural competition. It found roots in Sierras becasue of alcohol use during the mining days. 

During the mid 1800’s, Scotch whisky was highly sought after by the Miners and tradesmen who made a living working in the mining camps. I can’t really say I’d blame them, if I lived in near freezing temperatures, sleeping in a tent with no earthly comforts beyond a wood stove that barely warmed my toes and burdened with back breaking work for the modern equivalent of $20 per day – I give a lick to the bottle too… but I digress.
PictureAlthough wrapped in straw in 1907, these bottles of whiskey are from Ernest Shackleton's Antarctic Expedition of 1907. Having been accidently left behind and frozen when the expedition retuned they were rediscover in 2010 and returned to the distillery from whence they came. 1850’s Miner’s whiskey would have been wrapped in a similar fashion – yet with Scotch Broome.
The best whisky came from Scotland and when shipped for that considerable distance, required protection from glass breakage in the form of a soft, pliable wrapping. Sequestered deep in this protective wrapping the original Scotch Broom seeds found their mission here in America. Once emptied of their precious content the useless bottles were often discarded on the ground and forgotten – seeding a perfect botanical rebellion that can be seen on the hills of Gold Country today.

Over the years relentless acres of once productive land, having long been abandoned by hearty Homesteaders who left for the bright lights of the city during the ensuing waves of Farm Crises, succumbed to the Scotch Broome invasion. The remnants of our once great agricultural powerhouse are now covered in Scotch Broome – depleting the local ecosystem of productivity and resources.
One tell tail sign of Broome infestation showed this last summer as a devistating 97,000 acre loss due to the enormous King Fire. It lasted from September to October, costing eighty structures, a dozen injuries and millions of dollars in firefighting resources.

Scotch Broom is cannibalistic – meaning that it grows on top of itself, so that previous generations provide layers and layers of bone-dry decay below. When ignited, Scotch Broome stands burn hot enough to boil the sap in the surrounding trees. Even when the trees don’t ignite directly they usually die from a  “boiling effect” they might have otherwise survived. Once they die, our laws often prevent their removal by logging and they simply fall down - only to decay and provide yet another fuel source for the next fire.
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There is a dangerous movement afoot to “keep things natural”, in an attempt to “re-wild” areas of the United States by leaving them for dead, with no human interaction at all. Unfortunately, the window for this opportunity has long since passed.  The “natural” we observe today in our local forests is actually man-made - and like anything man-made, it must be maintained.

Abandoning ecosystems once touched by the human stain to suffer without proper management is tremendously destructive – and reeks of human arrogance.  We messed it up - we ought to responsible to manage it properly. Human interaction has happened; we have affected the eco system - There is no turning back.  In an often ill-advised, but well meant gesture we allocate incredible resources to an effort that is doomed to fail though generous donations to this or that club or society.  The sad fact is that a dangerous cocktail of legal environmental rulings and ignorance of ecosystems have overruled the common sense approach of properly managed domestic animals on the land. Our country is now horribly mismanaging our forests on a wholesale level. 

PictureHog cleared Sctoch Broome Stands (outlined in red) compared to conventional removal methods, using a brush mower (outlined in white) at SonRise Ranch in Garden Valley, CA.
Scotch Broome grows at the rate of 1 foot per year if left unchecked and can produce approximately 18,000 seeds annually. Conventional methods for removal include pulling by hand, spraying, burning it, bulldozing - each having their drawbacks. 

We have acres and acres of Scotch Broom covered land that could be used for productive grazing. One of Scotch Broom’s good qualities is that is it a legume, a plant that fixes nitrogen to the soil. You might recall that nitrogen is very useful in good grass production – we use Chicken manure for nitrogen too.  

What we’ve found is that if we can remove the Scotch Broome, the fire hazard is reduced by 70-90% or more and the next season, a grass sod begins to develop. By season three or four we are grazing cattle on lush, moist grass with no fire hazard. 

The problem – how do we effectively remove scotch broom? Bulldozing creates erosion, is often dangerous and costs money. Hand cutting requires frequent visits to the back specialist - and we have acres of Broome. Spraying will kill broom but eventually find itself back into our beef supply.

Our answer – HOGS!

We found that our 150-200 pound Hogs, love to root up Scotch broom.   We place a border around them with electric wire, and give them a good source of clean water.  Together with soy-free, 100% organic feed they go to town…

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Before (left) and after (right) pictures of Free-Ranges Hogs on employed for clearing Broome at SonRise Ranch in Garden Valley, CA.
In a few cycles of rotation, they have done what would have been extremely difficult for us using a dozer or manual labor. The Hogs are in heaven - "Hog heaven". They love being able to express their hog-ness. They eat roots, bugs, acorns and just about anything else they can find. And, boy howdy are they healthy, building muscle and living life to the fullest. Most of all (for my wife) - they don't stink! Our neighbors and visitors are absolutely amazed that our pigs don't smell like pigs.  It is truly amazing what happens when you allow nature to symbiotically intertwine with animals the way God intended.

Beyond clearing brush and saving homes, lives and possibly thousands of taxpayer dollars, our Hogs provide Good, Clean food for hundreds of families. They provide real, meaningful jobs to a small family of people who care deeply for the environment and their animals; they rejuvenate the soils with their manure, to make growing grass possible for the grazing of Grass-fed Beef.  They take food dollars away from Hormel foods and other disgusting factory food, industrial, government subsidized producers that make available nutritious products such as Spam to you and your neighbors.

Free-range, proper domestic animal management is a boon to the environment. By voting with your dollars, you are doing more to save the environment than any donation you can make to a club or society.

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Four-legged Lawn Mowers

1/8/2015

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Our house here at the Ranch has a front and back yard. We love having a really nice grass stand and a well trimmed lawn – it looks nice, and feels great. Each year we take care to make sure the grass is nice and neat for the fun of the summer season.  Usually, about Spring time, we get real serious about it, trimming, edging – all the things normal “city folk” do to their yards to make them look neat and pretty. During the winter months, we let it get ragged and overgrown. 

Overgrown, that is, until I break out my lawn mowers. Yes, I said mowers with an “s”. I have a bunch of them. My mowers don’t take gas, do not require oil changes and never need their blades sharpened. I never have to empty the grass bag where the clippings are collected – they do that on their own. I don’t have to push them – they have “power assist”.  My kids don’t complain when I ask them to mow the lawn, on the contrary, they rather enjoy it.

It usually takes me about a day to mow the entire yard, and both sides of our 1/8 mile long driveway. When I am done, the place looks nice and clean.  All the weeds are gone, the grass is tidy, and my mowers are very happy.  I run them until I find them standing all day. I can tell the mower bags are full when the Cows sit down and chew cud. If I find them standing all day looking for grass, they are not getting enough. When you drive by Cattle and see them lying down, they are full and have plenty of feed. If they are standing all the time, they are underfed and the grass is usually overgrazed – you can tell when you see them in the same spot each day that they are not managed very well. Cattle need to rotate from one setting to the next to keep themselves and the grass healthy.

So, I don't sweat very much doing my lawn care... oh and my Cows are happy too.

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Enviro-rancher

11/19/2014

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PictureSonRise Ranch Cattle mob grazing a new "rotation" after a mere 48 hours - mirroring the natural phenomenon of "eat and move" found in nature, necessitated by predator pressure (in this case, an electric fence).
“Internal schism”

“Split personality”

“Lunatic Rancher”

I have never known how to brand it, but I am constantly divided between two far-distant lands. In one, a Rancher, Capitalist, Outdoorsman and Energetic young “take on the world” critter grazer lives. On the opposite side of the political, religious, world view perspective lives a concerned Environmentalist, Earth Lover and Student of Nature who cares deeply about any scars he might leave on the earth and holds a genuine concern for the world God has trusted us with - constantly aware of the inalienable fact that my children will inherit the choices I make.

I have often mentioned that Grass-fed and finished beef draws these two diametrically opposed worlds together. Many have entered into Grass-fed beef out of necessity – the cattle business is brutal and any marketing edge one might acquire is fiercely pursued – Grass fed and finished beef, with its higher premiums, offers a tempting choice for traditional cattle producers looking for higher profits on their herds.

The problem with this premise is that traditional cattle husbandry methods don’t match up too well with the Grass-fed and finished direct marketing strategy – in other words, it’s hard to take your feed-lot destined calves and “just keep them a bit longer” to make grass-fed beef out of them. It’s taken us years to perfect our methods – making sure we have enough really good grass to keep all the mouths fed and get those critters fat.

Real Grass-fed cattle production requires maximum attention to grass growth and recovery, and this is borne out only through an authentic concern for the environment (one that goes far beyond talking the talk, but really means walking the walk). At its genesis, to be a good Grass-fed and finished cattleman, you’ve got to be a die-hard environmentalist. This creates an internal conflict of sorts as most right-leaning cattlemen don’t have a left leaning, earth hugging, and long-haired environmentalist living inside them.

I spoke with a Rancher recently who proudly exclaimed that his cattle drank out of a stream, and had no water troughs, no modern conveniences and was “livin' off the land like in them old days” – I was absolutely aghast. 

Most average folks know that when ruminant animals drink, they tend to manure about the same time. Here at SonRise, we use this to our advantage by placing the water trough in nutrient depleted areas thus attracting more manure deposits for future grass growth (did  I mention my main goal as a cattleman is to grow grass?).

So, pray tell – what might the first true environmentalist (or, worse yet, any environmentally concerned millennial) say the first time you tell them that not only do you have running water on your Ranch, but you let your Cows poop in it? 

Holy surface water contamination, Batman!

Worse yet, this guy was marketing and selling Grass-fed beef… so his likelihood of encountering that well educated environmentalist was far greater than your average worn out old Cowboy having a cold one at the pub complaining about the price of feed this year. 

And what happens when that stuck-in-his-ways stubborn old Rancher does run into that environmentalist? You guessed it - Grass-fed cattle gets another black eye.

That is why Grass-fed cattle can’t be just a slick marketing technique, but must be a lifestyle change – I know I sound like a die-hard Paleo dieter trying to convince a WeightWatchers member to start eating Bacon here, but this is a really critical point – we can’t take on the industrial, confined mega-farming complex with those who don’t care about the environment in the ranks.
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Terracing (above the fence line) caused by cattle continually passing back and forth looking for grass on the hillside. This particular pasture has cattle on it year round with no chance for the grass to fully recover. This is not natural, as in nature the herd would pass by and move on only to return months later for another bite.
I have included a picture of an overgrazed pasture for your enjoyment.  Some cattlemen would be proud – after all “we got every last ounce of grass out of that pasture,” and to heck with the year-over-year destruction it might cause from nutrient depletion, terracing (left and right grazing lines on the hillside) or erosion due to the shallow roots of overgrazed plants (most plants grow 1/3 above the surface and 2/3 below in root structure – so taller plants hold more sub-surface soils together).

Either way – you are the judge….  And I will be the “Christian Fundamentalist Lunatic Libertarian Environmentalist Rancher” who can’t fit in anywhere.
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Help us out!

10/21/2014

1 Comment

 
I’d like to begin by thanking our entire group of loyal customers (some of you have been with us since the very beginning) for supporting us through thick and thin – so, on behalf of my family and our valued employees, a big “Thank You” for supporting sustainable and environmentally friendly Ranching.  

As many of you know, we here at #SonRiseRanchSanDiego are at a critical point in our business. We have taken on Goliath in the modern world. Direct marketing (from the producer straight to the consumer) is almost unheard of today, as many companies rely on a massive network of distributors, wholesalers and retailers. We don’t – we do all of this ourselves.

Our Goal at SonRise is simple... bring you the very best tasting #GrassFedBeefSanDiego, #GrassFedLambSanDiego, #FreeRangePorkSanDiego, #FreeRangeChickenSanDiego, and do so in a manner that is truly honoring to the environment and the animals it supports. 

By supporting our Ranch, you are literally #FreeRangePorkSanDiego and sending a distinct message to the industrial farming complex.  And believe me, they are starting to notice!  Your voice is being heard, and things are changing. 

Whether you are a #FoodieSanDeigo, #EnvironmentalistSanDiego, or just plain love a good grass-fed steak, we hope you will continue to be delighted with our products.

That being said, we are growing, but we need more support. We believe that the younger generation is the key, and well read, critical thinking young minds are going to bring this movement of #FoodFreedomSanDiego home! They will most likely do so via social networking.

So, here is how you can help.  First, please follow us on Twitter.  Secondly, you may have noticed my intentional overuse of the hashtag # in this post.  You can help us reach the next generation of real food seekers by re-tweeting as much as you can the tags we’ve used here. Then go to our webstore and use the coupon code “hashtag” at checkout for a package of our awesome ground beef for just $1 (don’t forget to add at least one package to your cart).

Any little bit helps. Facebook, Twitter, Pinterest, Snapchat…they all support the hashtag #.  Just use my exact word structure, preceded by the # symbol, and tag away!

Thanks again,

Douglas Lindamood

SonRise Ranch 

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